In short, contrary to popular saying, you will never have a second chance to make a good… last impression! In fact, if you want to create a WOW effect more easily (whether in person, on the phone, or by email), the main focus should be on the last impression, as this is the lasting impression we remember the most.
My suggestion is therefore simple: Finish strong! Are you meeting one of your colleagues or clients? Finish strong! Are you planning a meeting with your employees? Finish strong! Do you have an appointment with an important prospect? Finish strong! Are you planning a romantic evening? I let you imagine your scenarios to finish strong 😊. Do you organize an annual conference with your team? Finish very strong!
Would you appreciate a film that starts very well, that is normal afterwards, but which ends badly? How would you react when attending a sports game where your favorite team would start the game admirably, get out of breath a bit and finish the game with a defeat? While the first impression is important, my goal is to convince you that the last impression is way more important to create a WOW Effect!
