After spending 10 years studying WOW effects, there is only one truth that applies to almost any situation: enthusiastic and passionate people are the ones who cause the most WOW effects! Whether you are a cashier, a musician, an athlete or a doctor ... whoever you are, if you are dynamic and energetic, you are probably someone who is admired and who causes WOW effects to others!
Observe the dazzled physiotherapist in front of a patient who is taking his first steps, the smiling artist in front of his canvas, the gardener crouching in his garden playing with his flowers, the mathematician who marvels at the sight of a problem to be solved or the stars in the eyes of the fisherman leaving the wharf. WOW!
Nothing extraordinary has been accomplished without enthusiasm!